jaume

Audi. Campaign for the Audi Q5

Audi. The campaign to present the new Audi Q and open the pre-order for a car nobody knew how it looks.
A successful online campaign with rich storytelling and gamification components tapping into brand activation to recruit consumers in a new kind of SUV vehicle that was still confidential at the time of the campaign

Audi_reykjavik_001 Audi_reykjavik_003 Audi_Madrid_3000x800 ilustration-advertising-web-audi-q52

Company. AUDI AG
Product: Audi Q5 Generis
Team: CP Proximity Barcelona
Role: Art & Concept Development

Posted by:

Jaume

Creative Lead with more than 20 years of experience developing playful products people love: LEGO, Warhammer, Video Games, Board Games, Transmedia Events, Dinosaur Exhibits and anything fun.