Audi. Campaign for the Audi Q5

Audi. The campaign to present the new Audi Q and open the pre-order for a car nobody knew how it looks.
A successful online campaign with rich storytelling and gamification components tapping into brand activation to recruit consumers in a new kind of SUV vehicle that was still confidential at the time of the campaign


Company. AUDI AG
Product: Audi Q5 Generis
Team: CP Proximity Barcelona
Role: Art & Concept Development