Mars Mission. Product development of the LEGO® City Space range with NASA and National Geographic KIDS
Update: LEGO City Mars Mission won the TOTY award!!! TOTY (Toy Of The Year) is the most pretigious award in the toy industry, is announced during the NYC Toy Fair and we won it in the category of Best Construction Toy of 2020
In 2018 with the NASA announcement of a crewed expedition to land in Mars by 2030 (when the nowadays kids will be adults), this fact inspired designers at LEGO® to create Mars Mission, a new product range within the LEGO® City with the goal to spark children’s interest in science, space, and the future plans of NASA to explore Mars.
The design team at LEGO® City created an amazing range of products for each step of the expedition to Mars, from the Launch Control Center to the Mars landing. The sets aim to roleplay the inspiration material from NASA, astronauts training, rocket launch process, life in space and Mars exploration, while learning along the way about science and technology.
For the first time a LEGO® set was designed to host a mobile phone inside as a component with digital features to enhance the physical play, an specific app was developed with the purpose to provide the inspirational content curated from NASA archives in a playful context, in the format of a set of missions to inspire storytelling and interaction activities to trigger the physical play
As part of the product range campaign release, National Geographic and Nat Geo Kids joined forces with LEGO® to create Blast Off, a series of content about science facts of astronaut’s life in space and the passion for espace exploration
Company. LEGO® System A/S
Product: THE LEGO® CITY Space Mission to Mars
Team: LEGO® CITY Team
Role: Digital UX Concept Development