Mars Mission. Product development of the LEGO® City Space range with NASA and National Geographic KIDS
Update: LEGO City Mars Mission won the TOTY award, the most pretigious award in the toy industry, in the category of Best Construction Toy 2020
In 2018 with the NASA announcement of a crewed expedition to land in Mars by 2030 (when the nowadays kids will be adults) LEGO® got inspired to create Mars Mission, a new product range within the LEGO® City with the goal to spark children’s interest in science, space, and the future plans of NASA to explore Mars.
The design team at LEGO® City created an amazing range of products for each step of the expedition to Mars, from the Launch Control Center to the Mars landing. The sets aim to roleplay the inspiration material from NASA, astronauts training, rocket launch process, life in space and Mars exploration, while learning along the way about science and technology.
For the first time a LEGO® set was designed to host a mobile phone inside as a component with digital features to enhance the physical play with an specific app developed with the purpose to provide the inspirational content curated from NASA archives, in the context of a set of missions to inspire storytelling and interaction activities to trigger the physical play
National Geographic joined LEGO® for the release of the line producing specific video content about space for his audience at Nat Geo KIDS
Company. LEGO® System A/S
Product: THE LEGO® City Space Mission to Mars
Team: LEGO® City Team at LEGO® Product Groups