At Design Miami/ 2016 Audi presents The Extra Hour by LEGO®, inspired by the Audi RS 7 piloted driving concept. The Extra Hour is a metaphor for a new kind of freedom and control over time. The installation illustrates this idea: thirteen numerals arranged around the vehicle form a giant clock. The number 25 symbolizes the extra hour, enabled by piloted driving technology.


Company : LEGO System A/S and AUDI AG
Product: Design Miami The Extra Hour
Team: LEGO Creative Play Lab
Role: Concept Development
Released : June, 2016
The installation was recognized by the iF World Design Guide with an iF Design Award for 2018

Written by Jaume

Creative Lead with more than 20 years of experience developing playful products people love: LEGO, Warhammer, Video Games, Board Games, Transmedia Events, Dinosaur Exhibits and anything fun.