At Design Miami/ 2016 Audi presents The Extra Hour by LEGO®, inspired by the Audi RS 7 piloted driving concept. The Extra Hour is a metaphor for a new kind of freedom and control over time. The installation illustrates this idea: thirteen numerals arranged around the vehicle form a giant clock. The number 25 symbolizes the extra hour, enabled by piloted driving technology.


Company : LEGO System A/S and AUDI AG
Product: Design Miami The Extra Hour
Team: LEGO Creative Play Lab
Role: Concept Development
Released : June, 2016
The installation was recognized by the iF World Design Guide with an iF Design Award for 2018