Creative Lead with more than 25 years of experience developing products people love: LEGO, Video Games, Board Games, Warhammer, Exhibitions, and anything fun.
Currently, I work at LEGO Group inventing the future of play, with new products that keep LEGO as engaging and inspiring for the builders of tomorrow as it has been for the last 90 years.

Before joining LEGO I had been working for a wide range of industries with brands like, Audi, Sony, Peugeot, Google, Renault, Games Workshop, etc.  gathering some awards and recognition along the path, and always creating products that are rewarding user experiences that build engagement between the brand and the consumer.

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